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Formula 23

Formula 23

$39.95
$39.95 $60.99
SAVE 34% Sold out

👟 Extends shoe lifespan

🍃 Safe on all materials

🤢 Odor elimination

BUNDLE & SAVE

Formula 23

$39.95
$39.95 $60.99
SAVE 34% Sold out
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Formula 23

Welcome To The Winning Team

35% Off Today

Redefine Clean

Elevate Your Shine

35% Off Today

Redefine Clean

Elevate Your Shine

35% Off Today

Redefine Clean

Elevate Your Shine

35% Off Today

Redefine Clean

Elevate Your Shine

35% Off Today

Redefine Clean

Elevate Your Shine

35% Off Today

Redefine Clean

Elevate Your Shine

35% Off Today

Redefine Clean

Elevate Your Shine

35% Off Today

Redefine Clean

Elevate Your Shine

35% Off Today

Redefine Clean

Elevate Your Shine

35% Off Today

Redefine Clean

Elevate Your Shine

35% Off Today

Redefine Clean

Elevate Your Shine

35% Off Today

Redefine Clean

Elevate Your Shine

Against All Odds

  Others

Special Formula

Cleans 200 Pairs

Eliminate Odors

Eco-Friendly

Gentle on Fabric

From Cooked to Clean

Formula 23 Brings Shoes Back to Life

Before

After

Here for the Win.

  • Deep Clean

    Penetrates porous sneaker materials to lift dirt, grime, and oil from the inside out.

  • Gentle on Fabric

    pH-balanced formula that cleans without discoloring, cracking, or weakening leather, mesh, rubber, or suede.

  • Eliminate Odors

    Naturally combats bacteria and eliminates musty smells, leaving sneakers smelling fresh.

  • Protective Finish

    Leaves a light protective barrier that repels dirt and water, helping sneakers stay cleaner longer.

Formula 23

Trusted in the community

Immediate Results

Cooked to Clean

Kills Odor

Long-lasting Foam

Immediate Results

Cooked to Clean

Kills Odor

Long-lasting Foam

Immediate Results

Cooked to Clean

Kills Odor

Long-lasting Foam

Immediate Results

Cooked to Clean

Kills Odor

Long-lasting Foam

Elevate your Shine

Redefine Clean

Formula 23

Elevate your Shine

Redefine Clean

Formula 23

Elevate your Shine

Redefine Clean

Formula 23

Elevate your Shine

Redefine Clean

Formula 23

Elevate your Shine

Redefine Clean

Formula 23

Elevate your Shine

Redefine Clean

Formula 23

Elevate your Shine

Redefine Clean

Formula 23

Elevate your Shine

Redefine Clean

Formula 23

Elevate your Shine

Redefine Clean

Formula 23

Elevate your Shine

Redefine Clean

Formula 23

Elevate your Shine

Redefine Clean

Formula 23

Elevate your Shine

Redefine Clean

Formula 23

The Results Speak for Themselves

Top Quality Equals Top Result

The Facts are In

100%

Saw Immediate Results

95%

Stated Formula 23 Exceeded their Expectations

90%

Recommended to Friends or Family

Caption about the results and/or link for their proof.

What current users have to say

  • ★★★★★

    Like New Again – Even After Heavy Use

    I’ve tried every cleaner on the market, but nothing brings my kicks back to life like this one. It made my beat-up Jordans look straight out the box. Worth every penny!

    Elijah M., Sneaker Enthusiast

  • ★★★★★

    Increased My Resale Value Instantly

    Presentation is everything when reselling. This cleaner helped me boost the value of my pairs—buyers constantly ask if they’re brand new. It’s a total game-changer.

    Marcus D., Collector & Reseller

  • ★★★★★

    Tough on Messes, Gentle on Materials

    My kids destroy shoes faster than I can buy them. This cleaner handled grass stains, scuffs, and mystery messes like magic. It literally saved me from tossing out perfectly good shoes.

    Brianna S., Busy Mom of 3

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Frequently Asked Questions

Does it really work on all materials (leather, suede, mesh, canvas)?

Yes

Will it remove deep stains and yellowing?

New stains and dirt will be removed. May not work for stains that have been there longer than 6 months.

Does it bring white shoes back to looking new?

Yes. First clean shoe with water and brush, to remove loose dirt and grime, then let foam sit for 3-5 minutes. Brush, rinse and repeat as necessary.

How long does one bottle last?

One bottle contains 400 pumps - will cover a pair of shoes 200 times.

Is it easy to use, or do I need special tools?

Kit comes with all tools and towel, you just need water.

Do I have to scrub hard or let it sit?

First submerge shoe in water and remove all surface area dirt. Apply foam and let sit 3-5 minutes. Brush, rinse and you are done. Repeat as necessary.